The Business of Training

Objectives are statements that will have specific outcomes. Objectives can be set at all levels of a company and can build upon one another from lower to higher level corporate functions. They are often set at the corporate level and then each lower business unit creates a set of Objectives to help support and meet the corporate objectives. Sometimes they are in financial terms, especially at the corporate level. At lower levels in the company they may take many different forms, but must always have some statement(s) focused on financial results. Objectives are part of the hierarchy of terms which help set and shape the strategy of a business or unit.... Corporate objectives are set by senior management and provide the focus for setting more detailed objectives at each functional level in the business. The corporate objectives relate to the business as a whole. Your objectives will line up with the corporate objective(s) and support it or them, however they will also be spec

Your mission is the nuts and bolts of your vision. A mission statement concerns what an organization is all about. It answers three questions: What do we do? For whom do we do it? What is the benefit? A mission statement gives the overall purpose of an organization, while a vision statement describes a picture of the desired future. Your mission statement explains what you do, for whom, and what is the benefit. The vision statement describes how the future will look if the you achieve your mission! An example: "We build the finest, castles for the world's billionaires. Our castles are Eco-friendly, made out of all natural materials and meet all local energy conservation standards. We strive to maximize our client's value as much as possible taking into account future threats." An example for a training organization: "Building an organization that is easy to do business with, providing single source solutions for product and personnel training.

Vision statements can be a few words or a paragraph. It is advisable to keep the statement as short as possible so everyone in the organization can internalize it. This is perhaps the most significant statement a management team can make to inspire everyone to stay true to the company's identity. This can also apply to a division, a team, a department, etc. Vision statements apply equally to companies, government entities and non-profits, as well as, individuals. "Blue skying it" is important. Your vision is an idealized state for your training organization. It is the view of what you want for the future and encompasses your mission, values, goals, and objectives. It is what the organization wants to become. If possible, try to summarize your vision using a powerful phrase in the first paragraph of your vision statement. This will enhance the effectiveness of your vision statement. Vision statements also define the organizations purpose in terms of the organ