ROI - The Process
Back in 1999 The Jack Philips Center for Research coined the term "The ROI Process" (TM) . It was, and still is, a comprehensive methodology for capturing ROI as well as the measurement of all aspects of the benefits of training (learning or performance) interventions. See The Four Evaluation Levels for Training Programs for additional insight. In The ROI Process there are five levels presented. ROI being a separate level from the traditional levels presented by Dr. Donald L. Kirkpatrick. Dr. Kirkpatrick included ROI in level four known as Results , because ROI is one of the measures of the final business results such as increased sales, reduced costs, etc. In my opinion, ROI is really a nice 'business' way to summarize your investment in the training intervention. However, common sense must be enlisted when, and if, you decide to establish the ROI of a learning event. The cost of determination can exceed the benefit! The organizatio...