The Business of Training

Objectives are statements that will have specific outcomes. Objectives can be set at all levels of a company and can build upon one another from lower to higher level corporate functions. They are often set at the corporate level and then each lower business unit creates a set of Objectives to help support and meet the corporate objectives. Sometimes they are in financial terms, especially at the corporate level. At lower levels in the company they may take many different forms, but must always have some statement(s) focused on financial results. Objectives are part of the hierarchy of terms which help set and shape the strategy of a business or unit.... Corporate objectives are set by senior management and provide the focus for setting more detailed objectives at each functional level in the business. The corporate objectives relate to the business as a whole. Your objectives will line up with the corporate objective(s) and support it or them, however they will also be spec...

Your mission is the nuts and bolts of your vision. A mission statement concerns what an organization is all about. It answers three questions: What do we do? For whom do we do it? What is the benefit? A mission statement gives the overall purpose of an organization, while a vision statement describes a picture of the desired future. Your mission statement explains what you do, for whom, and what is the benefit. The vision statement describes how the future will look if the you achieve your mission! An example: "We build the finest, castles for the world's billionaires. Our castles are Eco-friendly, made out of all natural materials and meet all local energy conservation standards. We strive to maximize our client's value as much as possible taking into account future threats." An example for a training organization: "Building an organization that is easy to do business with, providing single source solutions for product and personnel training....