The Business of Training

What are those things in your training business (university, division, unit) that you believe will help you achieve a successful outcome to your business strategy? They may be related to cost reduction, corporate objectives, new technology, process changes, etc. What will help ensure your success? They may be unique to your training business or new products for your customers. The standard things for a successful training business are adequate capital, cash flow, good employees, and customers. These are not the success factors for your business - they are the result of your success factors. Again, you need to establish the key success factors that will complement your business strategy. What gets the customer to choose your product and - call you ; browse your web site; meet and buy from your sales person; or come into your training center?  Call Me! Success Factors fall into several categories : Set realistic business objectives and goals Understand your uniqu...

Objectives are statements that will have specific outcomes. Objectives can be set at all levels of a company and can build upon one another from lower to higher level corporate functions. They are often set at the corporate level and then each lower business unit creates a set of Objectives to help support and meet the corporate objectives. Sometimes they are in financial terms, especially at the corporate level. At lower levels in the company they may take many different forms, but must always have some statement(s) focused on financial results. Objectives are part of the hierarchy of terms which help set and shape the strategy of a business or unit.... Corporate objectives are set by senior management and provide the focus for setting more detailed objectives at each functional level in the business. The corporate objectives relate to the business as a whole. Your objectives will line up with the corporate objective(s) and support it or them, however they will also be spec...